Churn Rate Calculator | SJ AI Studio

Customer Churn

Revenue Churn

Customers at Start of Period

Customers Lost During Period

MRR at Start of Period ($)

MRR Lost to Churn ($)

Expansion MRR ($)

Churn Rate

Retention Rate

Annual Churn

Avg Lifespan

Understanding Churn

Customer Churn = Customers Lost / Customers at Start. Revenue Churn = MRR Lost / MRR at Start. Net Revenue Churn subtracts expansion revenue. SaaS benchmarks: monthly churn under 5% (customer), under 2% (revenue) is considered healthy. Annual churn = 1 - (1 - monthly)^12.