Customer Lifetime Value

CLV / LTV Calculator

Revenue per transaction
How many times a customer buys per year
Average years a customer stays
Optional: filters to profit-based CLV
Customer Lifetime Value
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Annual Revenue / Customer
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Profit-based CLV
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Max CAC (1:3 ratio)
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Total Purchases
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What is CLV?

CLV = Avg Purchase Value x Purchase Frequency x Customer Lifespan. It tells you the total revenue a customer generates over their relationship with your business. A healthy business has a CLV:CAC ratio of at least 3:1. The "Max CAC" shown is your CLV divided by 3 -- the most you should spend to acquire one customer.