Engagement Rate Calculator
Calculate your social media engagement rate and see how it stacks up against platform benchmarks.
0% Poor1% Average3% Good6%+ Excellent
Platform Benchmarks
| Platform | Poor | Average | Good | Excellent |
|---|
| Instagram | <1% | 1–3% | 3–6% | 6%+ |
| Twitter / X | <0.5% | 0.5–1% | 1–3% | 3%+ |
| Facebook | <0.5% | 0.5–1% | 1–2% | 2%+ |
| TikTok | <3% | 3–6% | 6–9% | 9%+ |
| LinkedIn | <1% | 1–2% | 2–4% | 4%+ |
Tips to Improve Engagement Rate
- Post consistently and at the times your audience is most active.
- Ask questions and use interactive stickers/polls to invite comments.
- Reply to comments quickly — engagement breeds engagement.
- Use short-form video; it consistently outperforms static posts.
- Write hooks in the first 1–2 seconds/lines to stop the scroll.
- Collaborate with other creators to tap into new audiences.
- Avoid follower buying — inflated follower counts crater engagement rate.